“It’s part of the list of tools we employ to move on the chart,” Foisset adds. Downloads are “an early indicator that there is something there - a certain fan base is going to engage with a certain artist.” Five months later, Warner Nashville announced it had signed the Flagstaff, Ariz., singer-songwriter. “When we see something pop up on that chart, that certainly makes us pay attention,” says Warner Nashville senior vp of commercial partnerships Tim Foisset. In January 2021, two years after Avery Anna became TikTok famous as a high school student for singing country songs in a bathtub while self-isolating during the pandemic, her track “Just Cause I Love You” shot up the iTunes chart. (A download sale is weighted more heavily in determining Billboard chart metrics than a single stream.)Īnd download sales can be valuable in other ways.
If an artist racks up a significant number of digital sales - like Bonnie Raitt, who sold 9,000 downloads of “Just Like That” in the week following her February Grammy award win for song of the year - it can boost chart performance and validate career relevance.
That said, the sale of 152 million tracks translates to revenue exceeding $152 million, and many artists and labels say the format remains both useful and lucrative. Recorded Music Revenues Up 6% in 2022 as Paid Subscriptions Hit $10B: RIAA
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